How is 'Paid Traffic' determined?
The following types of page views count as 'Paid Traffic':
utm_mediumin landing page query string with a value of one of the following:
gclidin landing page query string
utm_source=bingin landing page query string
utm_medium=cpcappears in your landing page url on your site.
Please get in contact with us if you think that there is a large advertiser or affiliate network that we should be covering automatically.
Answers to the majority of questions we receive can be found here in the knowledge base.